Success in building a desirable workplace amid the rapidly evolving world of work is not measured solely by business performance or organizational growth. It is also reflected through employees’ voices, employee engagement, and recognition from reputable human resources awards platforms. Suntory Beverage & Food (Thailand) Co., Ltd., the leader in health enrichment products under the BRAND’S trademark in Thailand and Indochina, is one of the organizations that has been able to achieve a tangible balance between business growth and people development. This success is reflected through employee engagement survey results, continued recognition through human resources awards, and the company’s strong reputation as an employer of choice among the new generation workforces. All of these outcome stem from a People & Culture strategy that is firmly rooted in embedding corporate values asa core driving force, implemented with commitment and consistency to enable employees, the organization, and society to grow together sustainably.
Miss Piengchit Sriprasart, Senior Vice President of People & Culture and Corporate Affairs, Thailand and Indochina, Suntory Beverage & Food (Thailand) Co., Ltd, said, “Every February, Suntory Philosophy Month is celebrated to commemorate the founding of Suntory. In 2026, the company marks its 127th anniversary since its establishment by Shinjiro Torii. Suntory Philosophy Month is held annually to provide Suntorians around the world with an opportunity to come together to reflect on, deepen their understanding of, and internalize the Suntory Group’s corporate philosophy. This philosophy represents a long-standing set of shared beliefs that extend beyond the way the company operates to encompass everyday life, with the aim of jointly creating happiness, inspiration, and value for oneself and for those around us through the organization’s products, services, and activities, under the aspiration ‘To inspire the brilliance of life by creating rich experiences for people, in harmony with nature.’
The Suntory philosophy also comprises three core corporate values: ‘Growing for Good,’ which refers to the sustainable growth of both the organization and its people together; ‘Yatte Minahare,’ the spirit of courage to take action, think boldly, embrace innovations, and learn from failure; and ‘Giving Back to Society,’ which reflects commitment to returning value to society. These core values serve as an essential framework for operations, supporting the organization in achieving its long-term goals. Beyond using this philosophy as the foundation of its business operations, Suntory Beverage & Food (Thailand) Co., Ltd. has also embedded all three values into its People & Culture policies and strategies in a practical way. In particular, the company places strong emphasis on ‘Growing for Good,’ which goes beyond business outcomes to focus on developing employee capabilities, supporting career growth, and building a strong organizational culture that enables diversity to be leveraged as a creative force in creating value for our people, the organization, and society. This is carried out alongside holistic employee care across both internal and external dimensions of the organization, enabling our people to fully express their potential and grow sustainably together with the organization.”
4 Key People & Culture Strategies at Suntory Beverage & Food (Thailand) Co., Ltd.
The company drives its People & Culture initiatives through four key strategic pillars, covering both internal and external dimensions of the organization.
1. Talent: The company strengthens employee capabilities by enhancing both hard skills and soft skills through diverse learning formats, including onsite and online learning, to prepare employees to navigate change and challenges in the business environment. Key initiatives include:
- Global Suntory University Program
- Project-based Learning and Design Thinking Hackathon
- Sales Trainee Program, Management Trainee Program, and Digital Academy
2. One Suntory: The company builds a unified organization under the “One Suntory” concept by establishing standardized employee benefits and people management systems across the Suntory entities in Thailand. This approach is complemented by leveraging digital technologies and AI to holistically enhance work efficiency—strengthening effective human resource management, fostering employee engagement and a sense of belonging, and empowering employees to actively shape performance evaluation approaches and define clear pathways for career growth.
3. Culture (Unleash the Winning Spirit): The company drives its culture through the Suntory Leadership Spirit (SLS) and the PACED way of working, which comprise:
- Performance Driven
- Agile
- Consumer Centric
- Empowered
- Disciplined
All these initiatives are carried out under the principles of Diversity, Equity & Inclusion (DE&I), in line with the “Uniquely Me, Growing as One” concept, to create a psychologically safe environment where everyone is encouraged to express their opinions and leverage differences as a creative driving force.
4. Enhancing EVP (Employee Value Proposition) and Strengthening Employer Branding: The company enhances its Employee Value Proposition (EVP) and strengthens its corporate image to attract top talent by reinforcing its employer branding efforts. This is achieved through strategic partnership with educational institutions, continuous participation in human resources awards platforms, and the implementation of sustainability initiatives, such as the “One Suntory Mizuiku Program,” reflecting the company’s commitment to creating a positive impact on society.
5. What Makes Suntory Beverage & Food (Thailand) Co., Ltd. a Desirable Workplace
Building a desirable workplace begins with the belief that people are at the heart of the organization. This belief underpins the creation of a strong employee experience and organizational culture through comprehensive employee care that addresses both fundamental needs and emotional well-being. The company provides competitive compensation and benefits aligned with consistent standards across the Suntory entities in Thailand, alongside initiatives that support employees’ physical and mental well-being. These include Employee Wellbeing programs, physical wellness activities, employee assistance and counseling services, as well as Flexi Work Arrangements such as Work from Anywhere, Flexi Hours, and Flexi Benefits, designed to support work-life balance. The company also places strong emphasis on capability development and growth opportunities for employees at all levels through Learning & Development initiatives and access to global career opportunities.
In addition, Suntory Beverage & Food (Thailand) Co., Ltd. is committed to creating a working environment that serves as a “psychologically safe space” under the principles of Diversity, Equity & Inclusion (DE&I), guided by the “Uniquely Me, Growing as One” concept. This commitment is brought to life through continuous engagement activities that encourage participation, including DE&I Troop initiatives, workshops, and diversity-related training programs. These efforts also provide opportunities for employees from diverse backgrounds to participate in shaping the organization’s growth direction through platforms such as ExCom Connect, Townhalls, and Employee Engagement Surveys, empowering employees across generations to be themselves, express their opinions, and make decisions with confidence. Furthermore, the company fosters a sense of belonging and organizational pride, alongside awareness of self-worth, by cultivating a culture of appreciation through the SunnyStars online recognition platform, promoting the role of Brand Ambassadors through the Mugi No Ne campaign, and supporting employee participation in volunteering activities related to sustainability and social contribution, in line with the “Giving Back to Society” value.
People Management Excellence at Suntory Beverage & Food (Thailand) Co., Ltd. Reflected through Employee Voice and Prestigious Recognition
The success of people management at Suntory Beverage & Food (Thailand) Co., Ltd. is clearly reflected through both employee voices and continued recognition from external organizations. This is evidenced by the results of the Employee Engagement Surveys conducted in 2023 and 2025. Key organizational strengths that employees have consistently rated highly include the company’s ability to translate survey findings into concrete actions for organizational development, as well as its support in enabling employees to manage their work effectively through streamlined ways of working across functions, reduced complexity, and a strong emphasis on efficient meetings. These efforts are further reinforced by Flexi Work Arrangement policies that promote flexible working models. At the same time, the company’s excellence in human resources management has been recognized through awards from several prestigious platforms, including:
- HR Asia Best Companies to Work for in Asia (received three times)
- HR Excellence Awards for Corporate Wellness (Silver Award)
- The Most Future Brand – Future Trends Awards 2025
- Top50 Companies in Thailand 2026 by WorkVenture
- Impact Recognition – Corporate Social Impact Awards from AMCHAM (received for the second consecutive year)
“For the next five years, Suntory Beverage & Food (Thailand) Co., Ltd. will continue to drive its People & Culture strategy under four core strategic pillars, with ‘Growing for Good’ remaining at the heart of our approach to growth.
We believe that sustainable growth can only be achieved when employees feel engaged, proud, and recognized for their value within the organization, while growing alongside the organization's and society's goals. At the same time, we remain committed to fostering an open and inclusive organizational culture that respects diversity and promotes participation under the principles of Diversity, Equity & Inclusion (DE&I), ensuring that the organization truly serves as a space of opportunity for everyone. In the long term, our People & Culture strategy will continue to be a key driving force in advancing the organization toward its aspiration of becoming a strong number one most trusted health enrichment company. This is aligned with Suntory’s Vision 2035 of becoming a multifaceted beverage company that delivers happiness and inspiration to people worldwide, while promoting sustainable and responsible growth for society and the environment.” Piengchit concluded.
