May 29, 2025 – BRAND'S Bird's Nest Ready-to-Drink with Vitamin by Suntory Beverage & Food (Thailand) Co., Ltd., the leader of health enrichment products under the BRAND’S trademark in Thailand and Asia, continues to add vibrancy to the health beverage market and connect with young people’s lifestyle through fandom marketing in a new campaign that features celebrated artist Jeff Satur as the presenter. Titled “BRAND’S Bird’s Nest Ready-to-drink with Vitamin present Add flavor to your life with JEFF SATUR”, the campaign highlights an exclusive event with Jeff Satur, offering 200 lucky winners a memorable experience that marries fun with self-care. To stand a chance, consumers can enter this campaign between May 24 and July 23, 2025. BRAND'S Bird's Nest Ready-to-Drink with Vitamin also introduced “Golden Honey” and “Summer Delight” flavors as two new additions following favorable response to its “Coconut” flavor, providing the consumers with more choices to add flavor to their life.
Mr. Napis Sasivimolkul, Marketing Director for BRAND'S Bird's Nest and BRAND's Gifting at Suntory Beverage & Food (Thailand) Co., Ltd., said, "BRAND'S Bird's Nest Ready-to-Drink with Vitamin was developed based on the insights of young consumers who prioritize health and enjoy living life to the fullest. Following our positive launch of BRAND'S Bird's Nest Ready-to-Drink with Vitamin E in Coconut flavor late last year, we are introducing two new flavors that share the signature strength of this product line—selection of 100% high quality bird's nest according to BRAND'S reputable standards, combined perfectly with vitamins in flavorful, enjoyable to drink, zero-sugar formulations. The new BRAND'S Bird's Nest Ready-to-Drink with Vitamin C in Golden Honey flavor has sweet, mild taste and contains vitamin C that contributes to the normal function of the immune system. BRAND'S Bird's Nest Ready-to-Drink with Vitamins B3 and B6 in Summer Delight flavor offers a refreshing taste and has vitamins B3 and B6 that contributes to the normal function of the nervous system. While these new additions will address diverse preferences of the consumers, BRAND'S Bird's Nest is also rolling out a campaign called ‘BRAND’S Bird’s Nest Ready-to-drink with Vitamin present Add flavor to your life with JEFF SATUR' to bring new experiences to them in collaboration with Jeff Satur, the brand’s presenter who represents the young generation’s vibrant, health-conscious lifestyle and boldness to experiment with new things."
Through fandom marketing, the new campaign seeks to build long-term brand-consumer relationships by providing special experiences with one of their favorite artists, creating moments that bring together good health and great joy. It encourages young people to engage closely with the brand and its activities, offering consumers and Jeff Satur's so-called #Saturdayss fans the chance be among 200 lucky winners to join an exclusive event with him.
2 Easy Steps to be among 200 Attendees at the Exclusive Event with Jeff Satur:
Step 1: Purchase 150ml BRAND'S Bird's Nest Ready-to-Drink with Vitamin in any of the three flavors—Coconut, Golden Honey, or Summer Delight—at leading stores nationwide between May 24 and July 23, 2025 to enter the lucky draw.For purchases through any channel of 7-Eleven, customers are eligible to one entry per one bottle, plus one bonus entry for purchases of all three flavors in one checkout. For purchases at other stores, customers receive one entry for every 150-baht purchase.
Step 2: Add "@brandsworld" LINE Official Account and register by providing name-surname, date of birth, email, phone number, and receipt number along with a clear photo of the receipt showing complete purchase details. Each receipt can be registered once, but participants can submit multiple receipts throughout the campaign period.
The exclusive event with Jeff Satur will be held on August 8, 2025, at SF World Cinema, Central World. The 200 winners will be announced on July 30, 2025, at 18:00 hrs. via “Brand's World Thailand” Facebook page. For more information or queries about the campaign or products, visit Brand's World Thailand on Facebook or @brandsworld on LINE Official Account.
Jeff Satur, presenter for BRAND'S Bird's Nest Ready-to-Drink with Vitamin, shared, "I always prioritize
self-care to keep my body fully ready for all activities. I believe we can start taking care of ourselves through simple things, like choosing healthy food and enjoying activities we love. This campaign encourages everyone to engage in self-care while adding flavors to your life together with me. I encourage everyone to join this campaign, and there will be surprises for fans at the event. See you there!"
"We hope this campaign will inspire the young generation to stay healthy while enjoying life every day. We will continue to develop products and create great experiences for the consumers, reaffirming that BRAND'S Bird's Nest Ready-to-Drink with Vitamin is not just a healthy beverage but a lifestyle drink that accompanies every life moment – whether for self-care or to add flavor to your life," Mr. Napis concluded.
*Subject to terms and conditions specified by Suntory Beverage & Food (Thailand) Co., Ltd. The company reserves the right to amend the conditions, and all decisions by the company are final.#BrandsxJeff #AddFlavorToYourLife #BrandsBirdsNestReadyToDrinkWithVitamins
